More initiatives of the Hamburg Kreativ Gesellschaft
De
More initiatives of the Hamburg Kreativ Gesellschaft

Three Questions to: Gamelight and their AI-Powered User Acquisition Platform

The Hamburg-based company Gamelight is one of the world's biggest rewarded marketing platform for mobile games. The platform uses AI algorithms to provide User Acquisiton services by connecting gamers and game developers through its game recommendation systems. The platform has won multiple prestigious awards, including "Best AI Tool" at the dottCom Awards. Recently they received the Digiday Technology Award in the category of Best Mobile Marketing Platform, which provided the perfect opportunity to invite them for a short interview to explain their business to us.

User Acquisition might not be a term everyone in the games industry is familiar with. Can you tell us exactly what it entails and for which area of the industry it's relevant?

We are sure everyone once heard about UA in one way or another. User acquisition is relevant for everyone who is interested in having users or customers who use their service, game, or product. In the realm of the mobile gaming industry, it stands as a cornerstone of success for those aspiring to find a dedicated user base for their mobile games. Crafting a remarkable mobile game is just the first step. To truly thrive, you must find and engage the right players, and that's where UA comes in.

In the highly competitive mobile gaming industry, user acquisition isn't just a matter of survival; it's about flourishing. It's about pinpointing potential players, connecting with their interests, and drawing them into your mobile game's world. The importance of user acquisition in the mobile gaming industry cannot be overstated.

This is where Gamelight shines. Our AI-powered platform simplifies the UA process, making it accessible and effective. With Gamelight, the mobile games publishers are equipped to navigate the complexities of user acquisition, ensuring their mobile game doesn't get lost in the crowd. We're here to help our partners to build a devoted player community, turning their game into a resounding success.

Gamelight is a UA platform that uses an AI Algorithm. Can you tell us more about the concept and for which businesses this might be useful?

Sure! Gamelight’s mobile marketing platform has an integrated AI algorithm that continuously analyzes large volumes of real-time data, including users' app usage data, demographic data and behavioural patterns, to drive high engagement and monetization to partner games. The algorithm creates user profiles, identifying overlaps between highly engaged users of the game and potential new users, which drives sustained engagement and positive in-game behaviour

With these insights in hand, Gamelight employs machine learning to enhance the algorithm's performance. What's truly remarkable is that the algorithm is designed to self-adapt and optimize marketing campaigns without any human intervention.

As a result, our partners, the major mobile games publishers worldwide, not only achieve remarkable ROAS, significantly increasing their earnings from existing users but also attract a substantial number of new, highly engaged players.
 

With a company and business model like yours, you aren't really bound to a specific location, plus most of your team works remotely. Why did you choose Hamburg for your seat of operation?

It’s true; our team partly works remotely, and we have diverse backgrounds with 12 different nationalities that bring a lot of creativity and expertise together. But Hamburg is Gamelight's home base, and it's where you'll find our main office along with the majority of our team members.

Choosing Hamburg as the headquarters for our company was a clear-cut decision for our co-founders, Florian Elmies and Günay Aliyeva. Both have been residing in Hamburg for many years, and their genuine connection to the city made it the unquestionable choice.

Also, we chose Hamburg as our seat of operation because it holds a significant position in the gaming industry. The city is home to a thriving community of gaming companies, and our goal is to become a vital component of this dynamic ecosystem, actively engaged and visible within the industry.


Want to find out more about Gamelight? Visit their website for more info and job opportunities. 

News

Pride Month 2025 - Tips and Events

Happy Pride Month! We compiled some information and events and tips for the ongoing Pride Month to celebrate Diversity in Games and those who make them.

Games Lift: Why We Went to Nordic

Conventions are an essential part of gaming. They bring the industry together for fun and business. That’s why the trip to Nordic Game in 2025 was a highlight for Gamecity Hamburg.

The Hamburg Delegation poses in front of a Nordic Game Sign

Recap: Nordic Game Conference 2025

Let's look back at our Nordic Game Conference: We attended the Nordic Game Conference 2025 in Malmö, with the Games Lift Incubator 2024 teams and four Hamburg indie game developers and their game projects who attended via Road to Nordic 2025.

Gamecity Hamburg Prototype Funding 2025: Six Prototypes Funded

In the latest round of funding 2025, Gamecity Hamburg supports six promising digital games with up to 80,000 euros each as a non-repayable grant.

Deutscher Computerspielpreis 2025 Photo by Franziska Krug/ DCP via Getty Images

Games Lift: An Incubator With Quantifiable Success

Is the Games Lift incubator worth it? Sure. Anyone can say that, but facts are better than empty claims. We have numbers to show what the incubator brings. 

Applications open for “Games Forged in Germany”: The Steam Sale organized by Games Germany enters its fourth round

German Developers, studios and publishers with their headquarter in Germany can now apply for the Games Germany Steam Sale for "Games Forged in Germany" 2025 until June 9, 2025.

Portside Game Assembly: Conference Speaker and Program Announced

Portside Game Assembly will take place on June 27, 2025 - Time to announce the full conference speaker and program line-up! This new dedicated B2B conference invites dedicated international indie game leaders aboard a ship cruising Hamburg’s famous harbour. In this focused and collaborative setting, indie leaders and decision makers will engage in a curated program of keynotes, impulse talks, and roundtables.

Games Lift 2025: Apply now from May 2 until June 10

Applications for Gamecity Hamburg's 2025 Games Lift are open from May 2 to June 10. Five teams will receive financial support in form of 15,000 euros, a comprehensive workshop program and access to the Games Lift Network of international industry experts. In addition, the teams can benefit from 1,000 euros in coaching budget. After a three-month workshop phase, the teams will be further supported with individual mentoring and will travel together to an international industry event until August 2026.

Road to Nordic 2025 - These Four Hamburg Games are Traveling to Malmö

With a spacious expo area, exciting developer showcases and many opportunities for business meetings, the Nordic Game Conference is one of the most important games conferences in Europe. It offers developers plenty of opportunities to network and meet relevant business contacts in person. Gamecity Hamburg will be back again in 2025, bringing four indie games from Hamburg to Malmö as part of the “Road to Nordic” program.

Road to gamescom 2025 - Apply until April 16!

Road to gamescom is back: We offer spots at our joint Gamecity Hamburg booth at the Indie Arena Booth for Hamburg-based studios, teams and devs. Apply now until April 16!

Prototype Funding 2025: Applications open until April 7

Applications for Gamecity Hamburg's 2025 prototype funding are open from March 3 to April 7. This year's funding round provides 400,000 euros in total and up to 80,000 euros per accepted application team.

Road to Nordic Game 2025

Gamecity Hamburg offers a Road to Nordic Game Conference program: We offer four spots at our Gamecity Hamburg booth for Hamburg-based studios, teams and devs. Apply now until March 30!

More News
Cookies are used to make this website work and to enhance your experience.

To learn more about the types of cookies this website uses, see our Cookie Policy. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Cookies are used to make this website work and to enhance your experience.

To learn more about the types of cookies this website uses, see our Cookie Policy. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Your cookie preferences have been saved.