More initiatives of the Hamburg Kreativ Gesellschaft
De
More initiatives of the Hamburg Kreativ Gesellschaft

Three Questions to: Gamelight and their AI-Powered User Acquisition Platform

The Hamburg-based company Gamelight is one of the world's biggest rewarded marketing platform for mobile games. The platform uses AI algorithms to provide User Acquisiton services by connecting gamers and game developers through its game recommendation systems. The platform has won multiple prestigious awards, including "Best AI Tool" at the dottCom Awards. Recently they received the Digiday Technology Award in the category of Best Mobile Marketing Platform, which provided the perfect opportunity to invite them for a short interview to explain their business to us.

User Acquisition might not be a term everyone in the games industry is familiar with. Can you tell us exactly what it entails and for which area of the industry it's relevant?

We are sure everyone once heard about UA in one way or another. User acquisition is relevant for everyone who is interested in having users or customers who use their service, game, or product. In the realm of the mobile gaming industry, it stands as a cornerstone of success for those aspiring to find a dedicated user base for their mobile games. Crafting a remarkable mobile game is just the first step. To truly thrive, you must find and engage the right players, and that's where UA comes in.

In the highly competitive mobile gaming industry, user acquisition isn't just a matter of survival; it's about flourishing. It's about pinpointing potential players, connecting with their interests, and drawing them into your mobile game's world. The importance of user acquisition in the mobile gaming industry cannot be overstated.

This is where Gamelight shines. Our AI-powered platform simplifies the UA process, making it accessible and effective. With Gamelight, the mobile games publishers are equipped to navigate the complexities of user acquisition, ensuring their mobile game doesn't get lost in the crowd. We're here to help our partners to build a devoted player community, turning their game into a resounding success.

Gamelight is a UA platform that uses an AI Algorithm. Can you tell us more about the concept and for which businesses this might be useful?

Sure! Gamelight’s mobile marketing platform has an integrated AI algorithm that continuously analyzes large volumes of real-time data, including users' app usage data, demographic data and behavioural patterns, to drive high engagement and monetization to partner games. The algorithm creates user profiles, identifying overlaps between highly engaged users of the game and potential new users, which drives sustained engagement and positive in-game behaviour

With these insights in hand, Gamelight employs machine learning to enhance the algorithm's performance. What's truly remarkable is that the algorithm is designed to self-adapt and optimize marketing campaigns without any human intervention.

As a result, our partners, the major mobile games publishers worldwide, not only achieve remarkable ROAS, significantly increasing their earnings from existing users but also attract a substantial number of new, highly engaged players.
 

With a company and business model like yours, you aren't really bound to a specific location, plus most of your team works remotely. Why did you choose Hamburg for your seat of operation?

It’s true; our team partly works remotely, and we have diverse backgrounds with 12 different nationalities that bring a lot of creativity and expertise together. But Hamburg is Gamelight's home base, and it's where you'll find our main office along with the majority of our team members.

Choosing Hamburg as the headquarters for our company was a clear-cut decision for our co-founders, Florian Elmies and Günay Aliyeva. Both have been residing in Hamburg for many years, and their genuine connection to the city made it the unquestionable choice.

Also, we chose Hamburg as our seat of operation because it holds a significant position in the gaming industry. The city is home to a thriving community of gaming companies, and our goal is to become a vital component of this dynamic ecosystem, actively engaged and visible within the industry.


Want to find out more about Gamelight? Visit their website for more info and job opportunities. 

News

InnoHub: Hamburg-based developer InnoGames offers work spaces for rent

Game developer InnoGames offers work spaces for rent at their headquarter in Hamburg-Hammerbrook.

HAW Hamburg - A Place Where Indie Game Careers Are Born

Hamburg is home to a great number of vocational schools, private and public universities where people can learn all about games jobs and how to kickstart their career in the industry.

Tips and Resources for your Funding Applications

Are you planning to apply for our funding programs and need some information and tips? Here's a short guide for you.

Road to gamescom 2024

For this year's gamescom Gamecity Hamburg again runs the Road to gamescom program: We offer spots at our joint Gamecity Hamburg booth at the Indie Arena Booth for Hamburg-based studios, teams and devs. Apply now until April 21

Road to Nordic Game 2024

Gamecity Hamburg offers a Road to Nordic Game Conference program: We offer spots at our Gamecity Hamburg booth for Hamburg-based studios, teams and devs. Apply now until April 10!

Apply now for Games Germany Steam Sale for games "Made in Germany" 2024

German Developers, studios and publishers with their headquarter in Germany can now apply for the Games Germany Steam Sale for "Games Made in Germany" 2024 until April 18, 2024.

Hamburg Games Conference Lecture Hall in the Altonaer Museum

Recap: Hamburg Games Conference 2024

It’s a wrap! The 15th Hamburg Games Conference (HGC) 2024 brought us two days filled with inspiring talks, panels, discussions and workshops with 42 speakers and 365 guests representing 255 companies from all over the world!

Prototype Funding 2024: Application Phase from March 7 to April 8 with New Diversity Checklist

Applications for Gamecity Hamburg's 2024 prototype funding are open from March 7 to April 8. This year's funding round provides 400,000 euros in total and up to 80,000 euros per accepted application team.

Games Lift: Playtests & Pizza

The Games Lift Incubator has evolved. We have plans for an entire year. That's why we've met with teams, mentors, and alumni months after the end of the workshop schedule.

Everspace Developer ROCKFISH Games Celebrates 10th Anniversary

What began in 2014 with the idea of the two experienced developers Michael Schade and Christian Lohr and an empty office has become a permanent studio fixture in Hamburg 10 years later. ROCKFISH Games now has 25 employees and established itself as an institution in the Hamburg studio landscape.

Successful third Pitch Level Up 2024 in SPACE Hamburg

For the third time, about 80 participants were able to gain valuable expert knowledge from our talks at our Pitch Level Up event and review and optimize their pitch decks and pitches for their game projects in 1:1 feedback sessions. 

Hamburg Games Conference: 5 Things to Do in the City

Are you visiting our beautiful city for the Hamburg Games conference? We recommend to stay a while and explore some of the unique sights Hamburg has to offer. After all, it is one of the most popular cities to visit in Europe. Here are five things you should do when travelling to town for the Hamburg Games Conference (besides visiting the conference of course)

More News
Cookies are used to make this website work and to enhance your experience.

To learn more about the types of cookies this website uses, see our Cookie Policy. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Cookies are used to make this website work and to enhance your experience.

To learn more about the types of cookies this website uses, see our Cookie Policy. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Your cookie preferences have been saved.