More initiatives of the Hamburg Kreativ Gesellschaft
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More initiatives of the Hamburg Kreativ Gesellschaft

Three Questions to: Gamelight and their AI-Powered User Acquisition Platform

The Hamburg-based company Gamelight is one of the world's biggest rewarded marketing platform for mobile games. The platform uses AI algorithms to provide User Acquisiton services by connecting gamers and game developers through its game recommendation systems. The platform has won multiple prestigious awards, including "Best AI Tool" at the dottCom Awards. Recently they received the Digiday Technology Award in the category of Best Mobile Marketing Platform, which provided the perfect opportunity to invite them for a short interview to explain their business to us.

User Acquisition might not be a term everyone in the games industry is familiar with. Can you tell us exactly what it entails and for which area of the industry it's relevant?

We are sure everyone once heard about UA in one way or another. User acquisition is relevant for everyone who is interested in having users or customers who use their service, game, or product. In the realm of the mobile gaming industry, it stands as a cornerstone of success for those aspiring to find a dedicated user base for their mobile games. Crafting a remarkable mobile game is just the first step. To truly thrive, you must find and engage the right players, and that's where UA comes in.

In the highly competitive mobile gaming industry, user acquisition isn't just a matter of survival; it's about flourishing. It's about pinpointing potential players, connecting with their interests, and drawing them into your mobile game's world. The importance of user acquisition in the mobile gaming industry cannot be overstated.

This is where Gamelight shines. Our AI-powered platform simplifies the UA process, making it accessible and effective. With Gamelight, the mobile games publishers are equipped to navigate the complexities of user acquisition, ensuring their mobile game doesn't get lost in the crowd. We're here to help our partners to build a devoted player community, turning their game into a resounding success.

Gamelight is a UA platform that uses an AI Algorithm. Can you tell us more about the concept and for which businesses this might be useful?

Sure! Gamelight’s mobile marketing platform has an integrated AI algorithm that continuously analyzes large volumes of real-time data, including users' app usage data, demographic data and behavioural patterns, to drive high engagement and monetization to partner games. The algorithm creates user profiles, identifying overlaps between highly engaged users of the game and potential new users, which drives sustained engagement and positive in-game behaviour

With these insights in hand, Gamelight employs machine learning to enhance the algorithm's performance. What's truly remarkable is that the algorithm is designed to self-adapt and optimize marketing campaigns without any human intervention.

As a result, our partners, the major mobile games publishers worldwide, not only achieve remarkable ROAS, significantly increasing their earnings from existing users but also attract a substantial number of new, highly engaged players.
 

With a company and business model like yours, you aren't really bound to a specific location, plus most of your team works remotely. Why did you choose Hamburg for your seat of operation?

It’s true; our team partly works remotely, and we have diverse backgrounds with 12 different nationalities that bring a lot of creativity and expertise together. But Hamburg is Gamelight's home base, and it's where you'll find our main office along with the majority of our team members.

Choosing Hamburg as the headquarters for our company was a clear-cut decision for our co-founders, Florian Elmies and Günay Aliyeva. Both have been residing in Hamburg for many years, and their genuine connection to the city made it the unquestionable choice.

Also, we chose Hamburg as our seat of operation because it holds a significant position in the gaming industry. The city is home to a thriving community of gaming companies, and our goal is to become a vital component of this dynamic ecosystem, actively engaged and visible within the industry.


Want to find out more about Gamelight? Visit their website for more info and job opportunities. 

News

Gamecity Hamburg and Hamburg Game Studios at Gamescom 2024

Gamecity Hamburg brings five indie studios to the next gamescom 2024 from August 21 to 25. Find out more about the indie teams at gamescom 2024 and our "Road to Program".

Road to Polaris 2024 - Apply until August 25

The community convention Polaris takes place on October 11-13 with a three-day program including gaming, e-sports, anime and manga, cosplay, and content creation. Gamecity Hamburg provides free booth packages for Hamburg-based developers, teams, and studios. Applications are open until August 25!

Recap: The Game Playtest Night #2 was a blast – and will return

Let's look back at our Game Playtest Night #2 in June: We cooperated with the gaming and esport location Play Bay in order to offer participating indie developers an opportunity, to test their work in progress games with the help of motivated test gamers.

Why LGBTQIA+ visibility in games is so important

Journalist Lea Irion came out about her sexuality thanks to a video game. Here she tells her own story and that of two LGBTQIA+ devs from Hamburg.

Third "Games Made in Germany" Steam Sale launches on June 20

The "Games Made in Germany" Steam sale by Games Germany will feature 250 great games made in Germany, starting on June 20 with a big showcase on the IGN Youtube-Channel and an exclusive vinyl with the best soundtracks from German games.

Goodbye Gamecity Hamburg Online Hub

The time has come for the Gamecity Hamburg Online Hub. We are closing the virtual home for Hamburg's games industry on our Gamecity Hamburg website. Join us for a trip back on memory lane.

Queer Games Bundle 2024 - Our top 5 Games

In the Queer Games Bundle you can find about 500 games, assets and more in support of LGBTQ+ games, creators and game devs. We picked some highlights for you.

Gamecity Hamburg & four Hamburg indie game studios and developers at Nordic Game 2024

Recap: Road to Nordic - Gamecity Hamburg at the Nordic Games Conference 2024

Let's look back at our Road to Nordic program: We attended the Nordic Game Conference 2024 in Malmö, with four Hamburg indie game developers and their game projects.

Gamecity Hamburg Prototype Funding 2024: Hamburg funds five prototypes of digital games

Gamecity Hamburg supports five game projects in the 2024 funding round as part of its Prototype Funding program. As early-stage funding for companies and start-ups based in Hamburg, the funding enables the development of prototypes of digital games with high market potential.

Job Spotlight: Bytro

Bytro is a well-established institution in the Hamburg games industry and the mobile and browser games market. Their first game, Supremacy 1914, will turn 15 years old in May of 2024. This is a rare milestone for any game, especially considering that this historic war strategy game might not exactly be a mainstream product. The key to running a successful company for a long time is, of course, the people. As Bytro is currently hiring, we spoke to Felix Schröter, the interim Lead for Analytics and Monetization. He has had many different opportunities at Bytro and gave us deeper insights into the company and their current job openings.

Games Lift: More Successful Than Ever

It’s high time to apply for this year’s Games Lift Incubator. The next round is already gearing up. Meanwhile, the program has proven its worth: It is developing success.

Games Lift 2024: Apply now from May 2 until June 10

Applications for Gamecity Hamburg's 2024 Games Lift are open from May 2 to June 10. Five teams will receive financial support in the form of 15,000 euros, a comprehensive workshop program and access to the Games Lift Network of international industry experts. In addition, the teams can benefit from 1,000 euros in coaching budget. After a three-month workshop phase, the teams will be further supported with individual mentoring and will travel together to an international industry event until August 2025.

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