Weitere Initiativen der Hamburg Kreativ Gesellschaft
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Weitere Initiativen der Hamburg Kreativ Gesellschaft

Three Questions to: Gamelight and their AI-Powered User Acquisition Platform

The Hamburg-based company Gamelight is one of the world's biggest rewarded marketing platform for mobile games. The platform uses AI algorithms to provide User Acquisiton services by connecting gamers and game developers through its game recommendation systems. The platform has won multiple prestigious awards, including "Best AI Tool" at the dottCom Awards. Recently they received the Digiday Technology Award in the category of Best Mobile Marketing Platform, which provided the perfect opportunity to invite them for a short interview to explain their business to us.

User Acquisition might not be a term everyone in the games industry is familiar with. Can you tell us exactly what it entails and for which area of the industry it's relevant?

We are sure everyone once heard about UA in one way or another. User acquisition is relevant for everyone who is interested in having users or customers who use their service, game, or product. In the realm of the mobile gaming industry, it stands as a cornerstone of success for those aspiring to find a dedicated user base for their mobile games. Crafting a remarkable mobile game is just the first step. To truly thrive, you must find and engage the right players, and that's where UA comes in.

In the highly competitive mobile gaming industry, user acquisition isn't just a matter of survival; it's about flourishing. It's about pinpointing potential players, connecting with their interests, and drawing them into your mobile game's world. The importance of user acquisition in the mobile gaming industry cannot be overstated.

This is where Gamelight shines. Our AI-powered platform simplifies the UA process, making it accessible and effective. With Gamelight, the mobile games publishers are equipped to navigate the complexities of user acquisition, ensuring their mobile game doesn't get lost in the crowd. We're here to help our partners to build a devoted player community, turning their game into a resounding success.

Gamelight is a UA platform that uses an AI Algorithm. Can you tell us more about the concept and for which businesses this might be useful?

Sure! Gamelight’s mobile marketing platform has an integrated AI algorithm that continuously analyzes large volumes of real-time data, including users' app usage data, demographic data and behavioural patterns, to drive high engagement and monetization to partner games. The algorithm creates user profiles, identifying overlaps between highly engaged users of the game and potential new users, which drives sustained engagement and positive in-game behaviour

With these insights in hand, Gamelight employs machine learning to enhance the algorithm's performance. What's truly remarkable is that the algorithm is designed to self-adapt and optimize marketing campaigns without any human intervention.

As a result, our partners, the major mobile games publishers worldwide, not only achieve remarkable ROAS, significantly increasing their earnings from existing users but also attract a substantial number of new, highly engaged players.
 

With a company and business model like yours, you aren't really bound to a specific location, plus most of your team works remotely. Why did you choose Hamburg for your seat of operation?

It’s true; our team partly works remotely, and we have diverse backgrounds with 12 different nationalities that bring a lot of creativity and expertise together. But Hamburg is Gamelight's home base, and it's where you'll find our main office along with the majority of our team members.

Choosing Hamburg as the headquarters for our company was a clear-cut decision for our co-founders, Florian Elmies and Günay Aliyeva. Both have been residing in Hamburg for many years, and their genuine connection to the city made it the unquestionable choice.

Also, we chose Hamburg as our seat of operation because it holds a significant position in the gaming industry. The city is home to a thriving community of gaming companies, and our goal is to become a vital component of this dynamic ecosystem, actively engaged and visible within the industry.


Want to find out more about Gamelight? Visit their website for more info and job opportunities. 

News

Gamecity Hamburg Prototypenförderung 2024: Hamburg fördert fünf Prototypen digitaler Spiele

Gamecity Hamburg unterstützt in der Förderrunde 2024 fünf Games-Projekte mit jeweils bis zu 80.000 Euro als nicht rückzahlbarer Zuschuss. Als Anschubfinanzierung begünstigt die Förderung Neugründungen in Hamburg und unterstützt Unternehmen bei der Entwicklung von Prototypen digitaler Spiele.

Job Spotlight: Bytro

Bytro is a well-established institution in the Hamburg games industry and the mobile and browser games market. Their first game, Supremacy 1914, will turn 15 years old in May of 2024. This is a rare milestone for any game, especially considering that this historic war strategy game might not exactly be a mainstream product. The key to running a successful company for a long time is, of course, the people. As Bytro is currently hiring, we spoke to Felix Schröter, the interim Lead for Analytics and Monetization. He has had many different opportunities at Bytro and gave us deeper insights into the company and their current job openings.

Games Lift: Jetzt Noch Erfolgreicher

Auch schon für den neuen Jahrgang beworben? Der Games Lift Inkubator steht vor der nächsten Runde. Das Programm hat inzwischen bewiesen: Hier wird Erfolg entwickelt.

Games Lift 2024: Jetzt bewerben vom 2. Mai bis 10. Juni

Vom 2. Mai bis 10. Juni kann sich auf den Games Lift Inkubator 2024 von Gamecity Hamburg beworben werden. Fünf Teams erhalten finanzielle Förderung in Höhe von 15.000 Euro, ein umfassendes Workshop-Programm, sowie Zugang zum Games Lift Network mit Expert*innen der internationalen Games-Branche. Zusätzlich können die Teams ein Coaching-Budget in Höhe von 1.000 Euro abrufen. Nach der dreimonatigen Workshop-Phase werden die Teams bis August 2025 mit individuellem Mentoring bei der Entwicklung ihrer Projekte unterstützt und reisen gemeinsam zu einem internationalen Branchen-Event.

Games Lift Alumni: Why you should go for the Incubator

The Games Lift Incubator is a unique program offering 15,000 euros of funding, 3 months of workshops to get your game concept market-ready and a year of mentoring. Five teams per year get the chance to bring their game concept to the next level with this suppport. But if you're still not convinced that applying would be a great idea, we think it's best to see what other indie devs have to say about their time in the program: 

(C) Photo by Sebastian Reuter/Getty Images for Marchsreiter Communications )

Hamburger Studios gewinnen beim Deutschen Computerspielpreis 2024

Vier Hamburger Studios sind beim Deutschen Computerspielpreis 2024 ausgezeichnet worden. Herzlichen Glückwunsch!

Road to Nordic - Vier Hamburger Indies präsentieren ihre Spiele

Die Nordic Game Conference ist eine der wichtigsten Spielekonferenzen in Europa, mit einer Expo, einem Developer-Showcase und vielen Möglichkeiten für Business-Meetings. Gamecity Hamburg bringt mit dem "Road to Nordic"-Programm vier Indie-Spiele aus Hamburg nach Malmö.

InnoGames Headquarter at Hamburg-Hammerbrook

InnoHub: Hamburger Entwickler InnoGames bietet Arbeitsräume zur Miete an

Hamburgs Spieleentwickler InnoGames bietet ab sofort Arbeitsräume zur Miete in ihrem Hauptsitz in Hamburg-Hammerbrook an.

HAW Hamburg - A Place Where Indie Game Careers Are Born

Hamburg is home to a great number of vocational schools, private and public universities where people can learn all about games jobs and how to kickstart their career in the industry.

Tips and Resources for your Funding Applications

Are you planning to apply for our funding programs and need some information and tips? Here's a short guide for you.

Road to gamescom 2024 - Bis zum 28 April bewerben!

Für die kommende gamescom bietet Gamecity Hamburg wieder das Road to gamescom Programm an: Wir stellen Plätze an unserem Gemeinschaftsstand auf der Indie Arena Booth für Hamburger Studios, Teams und Devs. Bewerbt euch jetzt bis zum 21. April!

Road to Nordic Game 2024

Gamecity Hamburg bietet ein Road to Nordic Game Conference Programm an: Wir stellen Plätze an unserem Gemeinschaftsstand für Hamburger Studios, Teams und Devs. Bewerbt euch jetzt bis zum 10. April!

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