More initiatives of the Hamburg Kreativ Gesellschaft
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More initiatives of the Hamburg Kreativ Gesellschaft

Indie Dev Insights #4: Indie Game Marketing - Tips for Small Budgets

In the fourth episode of our Indie Dev Insights video series, Tobias Graff, Co-Founder, Programmer and CEO of the Hamburg-based indie studio and publisher mooneye, gives andvice on how to effectively market and sell your indie game, even with a tight budget.

Marketing: YouTube and TV ads, billboard campaigns, influencers.... All of this is expensive. Really expensive. So how do you manage to promote your game as a small indie team with an already tight budget?
In the latest edition of our video series Indie Dev Insights, Tobias Graff reveals how his studio, mooneye, did it.
Mooneye are best known for their award-winning exploration title Lost Ember, which was released in 2019. Since then, the small Hamburg-based team has even founded their own publishing label for indie developers.
In our video, Tobias reveals what went right with the marketing for Lost Ember, which mistakes they made, and how they managed to do it all on a tight budget. Watch the interview here!

A big thank you to Tobias for this insightful interview, to mooneye for letting us film in their offices and to moodmacher+ who produced the video!

This is the fourth video of Gamecity Hamburg's new series "Indie Dev Insights" where we talk to indie devs and industry experts about topics that concern indies apart from strictly development topics - like marketing, sales, funding, publishing or in this case: organizing your team. You can find the first episode here, in which we covered the topic publishing from a publisher's perspective, with Jonas Hüsges from Daedalic Entertainment. In our second episode, Manny Hachey, COO of the indie studio THREAKS told us all about how to find the right publisher for your game. In the third episode, Daniel Marx, CEO of indie developer Osmotic Studios offered insights into how to build a successful small team and founding a studio.

Also, we're planning more episodes with further indie dev topics. So stay tuned and subscribe to our YouTube channel to not miss any new episode.

News

Road to Polaris: Apply until September 29

Polaris 2022 is coming up on October 28 - 30 with a three-day program and numerous key players and artists from the fields of gaming, e-sports, cosplay, and content creation. Gamecity Hamburg provides free physical booth packages for Hamburg-based studios, publishers, teams, and devs. Apply until September 29!

New round for school internship in Hamburg-based games companies in January 2023

During the "School Internship Games" in January 2023, 9th grade school students will learn more about job prospects in the games industry in Hamburg. They get insights into the games industry at the three Hamburg-based companies InnoGames, Goodgame Studios, and FISHLABS, as well as at the Hamburg University of Applied Sciences (HAW Hamburg).

Heart of Muriet: Kickstarter campaign online

Update: Cratr.games has already managed to secure an alternative financing within days after starting the Kickstarter campaign and therefore stopped the campaign already. Congratulations to Cratr.games on securing funding for the further development of their game! The demo for Heart of Muriet continues to be available on Steam.

Recap: Road to gamescom 2022

In 2022, the world's largest video games trade fair, gamescom, returned to Cologne under the theme "The Heart of Pop Culture." With our support program "Road to gamescom," Gamecity Hamburg enabled six indie studios from Hamburg to present their games at the Gamecity Hamburg booth at the beloved Indie Arena Booth. 

How to: Make the most of gamescom 2022

2022 brings back the first on-site gamescom in two years. For some new members of the industry this might be their very first visit at the biggest German gaming convention and one of the most important games events worldwide, while others might appreciate a quick refresher on what's going on at gamescom. It's big, it's crazy and it's a lot of fun! Let's take a look at how you can make the most of it as a business visitor.

Photo by Suzan Azakli

Display 2022 - Let's Take a Look

At the event Display 2022, the students from the Games Master at HAW Hamburg presented the games they have been working on for the past three semesters. We were impressed by the creativity and skill showcased by the teams and want to share a glimpse of these projects with you.

Guides to the Games Industry: Interview with Khai Trung Le from PocketGamer.biz

It’s time to bring another games business outlet in the spotlight! As part of our short article series on games B2B media, we are portraying major B2B outlets that are essential readings in the industry. Next up is PocketGamer.biz with their editor Khai Trung Le, who gives valuable insight into the mobile games business.

Hamburg at gamescom 22: Six Hamburg Indies at the Indie Arena Booth & more

The gamescom is finally back as a live event again! Of course we'll be there, too. Six indie developers from Hamburg will present their games at our booth at the Indie Arena Booth as part of the gamescom 2022 through our "Road to gamescom" program and numerous other companies from Hamburg will be at gamescom 22 as well.

Photo by Jenny Ueberberg on Unsplash

Influencer Guide Part Two: 8 Tips to Make Influencers Fall in Love With Your Game

Influencers can be an enormous help for developers and put your game on the map. With the tight connection to their community, they can turn a game into a hit. That’s why we are taking a closer look at the influencer scene in gaming in this series. This time we’ve compiled a short guide on how to get influencers on-board for your game.

Hamburg-based studio Tiny Roar releases XEL

Hamburg-based indie game studio Tiny Roar releases their sci-fi action-adventure XEL on July 12.

Games Lift 2022: These are the five teams

​​​​​​​Five teams have convinced the Games Lift awarding committee of the promising potential of their games projects with their pitch. They will start on September 12 with a three-month workshop and mentoring program with international industry experts, 15,000 euros in financial support and places in a Hamburg co-working space. Congratulation to all teams, and we are very much looking forward to seeing your projects evolve!

Photo: Selim Sudheimer

Games Internship: Insights into Hamburg's Games Studios

We accompanied the 20 students participating in this year's 3-week school internship and saw what they had already learned and worked on during the past weeks. This time we stopped by at their first day at Deep Silver FISHLABS and got a great lesson on game design.

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