More initiatives of the Hamburg Kreativ Gesellschaft
De
More initiatives of the Hamburg Kreativ Gesellschaft

Three Questions to: Tiny Roar on their partnership with AONIC

Tiny Roar has become a small institution here in Hamburg since its founding in 2015, both with their original titles, such as their current project "Wanderful" and through collaboration with other studios. This week they announced their partnership with the Swedish investor AONIC, who is now the majority shareholder of Tiny Roar. We took this opportunity to speak to one of the two founders, Maurice Hagelstein, about what this news means for the studio and its future.

This is a major change in your studio structure, so how will this partnership with AONIC impact your future plans and what opportunities will it open up for you?

Thanks to the AONIC collective, we are not only financially stable, but we have an in-house publishing division where we see eye to eye. It’s not a tug-o-war, since the money stays in the collective and everyone benefits in the end, when the project runs well. No need for compromises, that leave you grinding your teeth afterwards.

Game-wise, we can start growing our expertise, since we get to decide what games we do next and have more time and budget working on them, instead of being ready for any opportunity to keep the company afloat. Of course, we need to have a proper business case and prototype before we can kick-start a production, but you always should have that, before wasting your and everybody else’s money anyway.

On top of that, we can afford the biggest luxury of game development: Focus. Less hustle, more game development.

You already mentioned your studio will grow a bit thanks to this new opportunity. Can you tell us (and potential applicants) a bit about your working culture and do you anticipate any changes with this new structure? Also, what's important to you when looking for new people to join?

At Tiny Roar we invite everyone to shape the company, its games and future with us. We encourage everyone to improve something they don’t like. When Robert and I founded the company, we wrote a company principle guide book, that was mainly influenced about the things we wanted to improve in our old jobs. And one key element of that is, that you should always be able to have an effect on your workplace apart from your daily work. If you are spending so much time of your life working, then you should be able to have the best possible experience.

Apart from that, we can just say how much in love we are with our teams. We were able to nurture a safe space for all kinds of people and will continue to do so, even with the increased hiring rate.
When we scout for new talents, it is important to us that you openly live your passion, are excited to learn new things and comfortable wearing multiple hats. We are looking for experts in certain fields in Lead positions, for example, but on the projects themselves we see the best results when people don’t focus on their department but actually try out new stuff.
In Lou’s Lagoon, our (character) animator Niklas built most of the flying mechanics for example, because he wanted to make sure, it felt juicy enough. Collaborating outside your comfort zone is a great way to grow in our experience.

For Indie Studios who want to go a similar route to yours: Can you tell us more about how this partnership came to be? Any tips or recommendations?

The partnership came to be very organically, with me meeting up with Olli, who is an old colleague from way back, during last year’s Gamescom. We always kept in touch and shared our network insights with each other. So I would recommend to you that you stay close with your former peers. But networking is nothing without good projects, so don’t lose focus on doing a good job.
Also, when negotiating terms, be honest and tell your potential partner what you expect. It is basically like talking to a publisher, just on steroids and with way bigger repercussions for your personal life. Also: Get lawyers that help you navigate the pantheon of paragraphs.

We got similar offers over the past years as well, and if you have a weird feeling, make sure where it comes from. Our partnership took 11 months to cook from the initial chat at Gamescom, until we eventually signed with a very good conscience. Make a good ol’ fashioned pro/con list and figure out which of the points are reasonable, emotionally charged or even romantic and focus on making a decision that benefits the company and your employees.


Interested in joining the studio after reading this? They are currently hiring: https://tinyroar.notion.site/Open-Positions-71da8e2c99774d8b8f6147120d8b4935

News

Gamecity Hamburg and Hamburg Game Studios at Gamescom 2024

Gamecity Hamburg brings five indie studios to the next gamescom 2024 from August 21 to 25. Find out more about the indie teams at gamescom 2024 and our "Road to Program".

Road to Polaris 2024 - Apply until August 25

The community convention Polaris takes place on October 11-13 with a three-day program including gaming, e-sports, anime and manga, cosplay, and content creation. Gamecity Hamburg provides free booth packages for Hamburg-based developers, teams, and studios. Applications are open until August 25!

Recap: The Game Playtest Night #2 was a blast – and will return

Let's look back at our Game Playtest Night #2 in June: We cooperated with the gaming and esport location Play Bay in order to offer participating indie developers an opportunity, to test their work in progress games with the help of motivated test gamers.

Why LGBTQIA+ visibility in games is so important

Journalist Lea Irion came out about her sexuality thanks to a video game. Here she tells her own story and that of two LGBTQIA+ devs from Hamburg.

Third "Games Made in Germany" Steam Sale launches on June 20

The "Games Made in Germany" Steam sale by Games Germany will feature 250 great games made in Germany, starting on June 20 with a big showcase on the IGN Youtube-Channel and an exclusive vinyl with the best soundtracks from German games.

Goodbye Gamecity Hamburg Online Hub

The time has come for the Gamecity Hamburg Online Hub. We are closing the virtual home for Hamburg's games industry on our Gamecity Hamburg website. Join us for a trip back on memory lane.

Queer Games Bundle 2024 - Our top 5 Games

In the Queer Games Bundle you can find about 500 games, assets and more in support of LGBTQ+ games, creators and game devs. We picked some highlights for you.

Gamecity Hamburg & four Hamburg indie game studios and developers at Nordic Game 2024

Recap: Road to Nordic - Gamecity Hamburg at the Nordic Games Conference 2024

Let's look back at our Road to Nordic program: We attended the Nordic Game Conference 2024 in Malmö, with four Hamburg indie game developers and their game projects.

Gamecity Hamburg Prototype Funding 2024: Hamburg funds five prototypes of digital games

Gamecity Hamburg supports five game projects in the 2024 funding round as part of its Prototype Funding program. As early-stage funding for companies and start-ups based in Hamburg, the funding enables the development of prototypes of digital games with high market potential.

Job Spotlight: Bytro

Bytro is a well-established institution in the Hamburg games industry and the mobile and browser games market. Their first game, Supremacy 1914, will turn 15 years old in May of 2024. This is a rare milestone for any game, especially considering that this historic war strategy game might not exactly be a mainstream product. The key to running a successful company for a long time is, of course, the people. As Bytro is currently hiring, we spoke to Felix Schröter, the interim Lead for Analytics and Monetization. He has had many different opportunities at Bytro and gave us deeper insights into the company and their current job openings.

Games Lift: More Successful Than Ever

It’s high time to apply for this year’s Games Lift Incubator. The next round is already gearing up. Meanwhile, the program has proven its worth: It is developing success.

Games Lift 2024: Apply now from May 2 until June 10

Applications for Gamecity Hamburg's 2024 Games Lift are open from May 2 to June 10. Five teams will receive financial support in the form of 15,000 euros, a comprehensive workshop program and access to the Games Lift Network of international industry experts. In addition, the teams can benefit from 1,000 euros in coaching budget. After a three-month workshop phase, the teams will be further supported with individual mentoring and will travel together to an international industry event until August 2025.

More News
Cookies are used to make this website work and to enhance your experience.

To learn more about the types of cookies this website uses, see our Cookie Policy. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Cookies are used to make this website work and to enhance your experience.

To learn more about the types of cookies this website uses, see our Cookie Policy. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Your cookie preferences have been saved.