More initiatives of the Hamburg Kreativ Gesellschaft
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More initiatives of the Hamburg Kreativ Gesellschaft

Games Influencers From Hamburg You Should Know In 2022 - Influencer Guide Pt. 1

Influencers can be an enormous help for developers and gaming startups. With their help, you can put your game on the map and reach an even wider audience. But first, one must get to know the local influencer landscape so let’s have a look at five of the most successful games influencers from Hamburg.

The games industry is a very diverse place to work in as it features a variety of different people who carved out their own careers - one relatively new role is the one that influencers play. What started out as an entertaining pastime quickly became an impressive profession that, as the name straightforwardly suggests, continues to influence not only consumers but all players of the games industry - including developers and gaming startups. 

In fact, smaller studios can profit quite a lot from being featured in influencer content. There have already been countless stories of indie games being discovered by a major voice in the games industry and developers suddenly reaching huge audiences. Granted, many of those encounters may have happened by chance, but the dream of reaching more players with the help of influencers is by no means a pie in the sky. It’s a real goal that teams can actively reach for - the game itself and the personal taste of the content creator always play an important role when it comes to a feature

Part of achieving that goal is knowing the influencer landscape you want to work with. And naturally, with Hamburg being one of the leading games hubs in Germany, it also has its fair share of popular and upcoming influencers. Let’s have a look at five of the most successful games influencers from Hamburg:

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