April 29, 2022
Hamburg-based applike group receives 100 million euros investment
The Hamburg-based company-builder applike receives a major investment from shareholder Bertelsmann. Applike focusses on the mobile app value chain and is, among others, the parent company of the hyper casual studio Sunday.
On April 28, the venture capital division of the global media company Bertelsmann announced that it will invest a further 100 million euros in the applike group of which they are already a shareholder. Applike is a company builder specialized in the mobile market that builds up different business models in the mobile app value chain. It comprises the in-app ad solution adjoe, the app-discovery platform justDice, the optimization and automation service justtrack and the hyper casual game studio Sunday.
The applike group employs more than 120 people and has a yearly revenue of 100 million euros. Bertelsmann communicated in the context of the additional investment that it currently valuates the applike group at 500 million euros.
Their subsidiary Sunday specializes in developing, publishing, marketing, and monetizing mobile games of the hyper-casual genre at a fast pace. One of their recent successes is the game "Fall Break" which topped the app charts in 10 countries. They currently employ 32 people and are steadily growing. Sunday commented on the investment on their social media channels: "The recent investment of 100M € of Bertelsmann SE & Co. KGaA into our mother company applike group will enable us and our sister companies to heavily expand our publishing and monetization ecosystem!"
We congratulate on the big news and are looking forward to seeing how the Hamburg-based group of companies will grow in the future!