In a tough and competitive market, discoverability and a tight fit on what your target group is looking for are vital for any indie game to stand out in the crowd. What genres do Steam’s users prefer? How can they be reached, and what pitfalls can indie devs avoid right from the start? 

Chris Zukowski, game marketing consultant, strategist and founder of howtomarketagame.com has analyzed huge amounts of data from Steam and is a close observer of the indie game market. In this talk, he shares his deep insights, guided by his passion to support indie game developers with his expertise.