Developers, studios, and publishers based in Germany can now apply to participate in the Steam Sale until March 31, 2026. Organized and curated by Games Germany – the association of German game funding agencies and network institutions. Applications are also open for an accompanying showcase on Steam, YouTube, and Twitch.

Hamburg, March 3, 2026: Games Germany – the association of German game development funding agencies and networking institutions – is organizing a Steam sale in the summer of 2026. Developers, studios, and publishers headquartered in Germany are welcome to apply.

The sale focuses on the wide diversity of German games, supports their sales, and ensures international reach. Up to 360 games have participated in each of the Steam sales since 2022. This year, a broad range of games developed in Germany is expected to participate once again.

In addition, a showcase in collaboration with national and international media partners on Steam, YouTube, and Twitch will accompany the sale, featuring exclusive premieres, updates, announcements, and gameplay trailers, which will offer additional visibility for the games. Games Germany is once again collaborating with nerdstar to produce the showcase.

Companies and studios can also apply for the showcase until March 31.

The application deadlines end on March 31, 2026, at 11:59 pm.

The conditions of participation can be found in the application forms:

Application for the Steam Sale:

https://forms.gle/cJ1UQCzEhFiwEWEQ6

Application for the showcase:

https://forms.gle/NYpfRE2WAkznxGGE8

Hamburg Kreativ Gesellschaft is part of Games Germany with its Gamecity Hamburg initiative.

Games Germany – Regional Funds and Networks offers all players in the games industry information on funding and financing, as well as on development and production conditions and publishing in Germany. In addition, Games Germany – Regional Funds and Networks supports the German games industry in its presence at major national and international trade fairs. The model is based on Focus Germany, the umbrella organization of the eight state film funding agencies in Germany.

Anna Jäger
Gamecity Hamburg
PR Manager
T +49 40 23 72 435- 78
anna.jaeger@gamecity-hamburg.de

Gamecity Hamburg

Gamecity Hamburg supports, connects and makes the gaming hub Hamburg visible. The aim is to improve the general conditions for companies and founders of the games value chain in the city, to support them in their further development and to anchor Hamburg in the public perception as one of the leading games locations in Germany. Gamecity Hamburg is the contact point for Hamburg's games funding as well as the Games Lift Incubator and also offers programs, events, and services in close cooperation with the games industry to strengthen local developers. At the same time, the exchange of knowledge within the sector and with other industries is promoted. The promotion of young talent, the development of new formats that activate the strong network of games companies in the city, and internationalization are the focus of the location initiative's activities. Gamecity Hamburg is part of Hamburg Kreativ Gesellschaft.

Hamburg Kreativ Gesellschaft

Since 2010, Hamburg Kreativ Gesellschaft has been the municipal economic promotion agency for the creative industries in Hamburg. It plays a pioneering role in promoting the creative industries throughout Germany and sets standards in this field. As one of the largest and oldest institutions of its kind in Germany, it supports creative professionals in all eleven sub-markets – from design and music to film and architecture to games and advertising. As a publicly funded, independent institution, Hamburg Kreativ Gesellschaft creates support programs, consultations, networking events, and innovation formats.