More initiatives of the Hamburg Kreativ Gesellschaft
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More initiatives of the Hamburg Kreativ Gesellschaft

Games Lift Insights: Basic Market Analysis for Indies

Gamecity
May 24, 2022 4.30 pm – 6.00 pm
Register now ↗
Join our Games Lift Team and Cassia Curran, Founder and Strategic Advisor at Curran Games Agency, for insights into our Games Lift Incubator program and a workshop about games market analysis for indies.

Got a great idea for a game? The Games Lift Incubator program by Gamecity Hamburg is here to support Hamburg-based gamedevs and teams in tackling the first important milestones on the way to successfully producing and marketing their first games.

In this Games Lift Insights workshop, we want to give you an impression of what awaits you in the incubator with an insightful talk on "Basic Market Analysis for Indies" by Business Development and Strategic Advisor Cassia Curran and walk you through the program with a short presentation by us as well as a Q&A session to answer your questions about the Games Lift program and the application process.

About Games Lift

In 2020, Gamecity Hamburg first launched the Games Lift Incubator: Games Lift supports developer teams in creating and refining concepts for digital games. Up to five teams are supported per year. During a three months long intensive program, the teams receive financing of up to € 15,000, a workshop and mentoring program by experienced industry professionals as well as office desks in a co-working facility.

About this workshop

The application phase for Games Lift 2022 runs from Monday, May 9 to Tuesday, June 14. This event provides insights into the Incubator program: the Gamecity team will provide an overview of what Games Lift offers. In addition, we invited a speaker who will not only demonstrate what a workshop inside the Incubator program can look like, but will also give valuable insights in a topic that many teams struggle with in their application – and on their projects:

All too often, indie game developers spend months and years developing projects in game genres that have a poor track record of sales. Having an awareness of the market context is vital, and indie game consultant Cassia Curran will break down in easy-to-understand steps the basics of how to calculate, analyze and evaluate the dynamics of the market that you plan to develop for. Indies who learn this skill-set will find that the insights it leads to can help them develop robust game design and business decisions.

This online workshop is primarily directed at game developers who want to apply for the Games Lift Incubator. Registrations by these developers will be prioritized for this workshop. In addition, as long as tickets are available, all participants interested in the workshop topic are welcome. After the presentations, there will be sufficient time to answer individual questions from the participants.

Agenda

4:30 pm – Welcome

4:35 pm – Introduction to the Games Lift Incubator

4:45 pm – Talk: Basic Market Analysis for Indies

5:30 pm – Q&A and open discussion

6 pm – end of event

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