Demos can be a highly valuable marketing tool for indie developers – if they are done right. Chris Zukowski guides us through the most important questions when setting up a demo: how to design it, when to launch it, and how to make best use of the tools Steam offers for the marketing of demos.

Chris Zukowski, game marketing consultant, strategist and founder of howtomarketagame.com is a close observer of the indie game market and an extraordinary speaker. In this talk, he shares his deep insights, guided by his passion to support indie game developers with his expertise.